Meet the Authors

CHIEF OPERATING OFFICER | ATLAS SEED

Adam Davidoff

Adam Davidoff grew up on the Northern California coast where he developed a keen eye for the natural world at a young age acting as a wilderness guide in the Yosemite valley. He went on to study sustainable agriculture at the University of California Santa Cruz, and in 2010 founded the organic production farm New Family Farm.  In 2019 Adam founded Atlas Seed and currently works as the Chief Operations Officer, overseeing breeding, R & D, and seed production. 

CHIEF EXECUTIVE OFFICER | ATLAS SEED

Ryan Power

Ryan Power was born and raised in Northern California in a family with an astute eye for plants and garden landscapes.  He studied sustainable ag at UCSC and along with Adam co-founded New Family Farm and Atlas Seed.  He is the current CEO of Atlas Seed, a cannabis genetics company focused on developing F1 hybrid cultivars through selective inbreeding and outcrossing of parental lines.  His goal leading Atlas has been to develop uniform, vigorous cannabis cultivars that set the bar for peak performance at agricultural and commercial standards.